Enhanced Formula with 95% Curcuminoids Curcumin is one of the principal healthful components of turmeric - and the reason turmeric has that characteristic yellow color. A naturally occurring plant-based antioxidant, curcumin helps protect cells against oxidative stress and deterioration, supports cardiovascular health, and promotes healthy joints. Our Organic Turmeric includes 95% curcuminoids (curcumin, demethoxycurcumin, and bisdemethoxycurcumin), the most potent compounds in turmeric root.* Increased Bioavailability despite their extraordinary potential, many herbs can have limited benefits due to poor absorption. With curcumin standardized to 95% curcuminoids for powerful antioxidant potencies, our formula also includes BioPerine black pepper extract to improve the absorption, bio-availability, and benefits. BioPerine has been clinically shown to increase absorption by as much as 4x, making our Curcumin more effective than other formulas that do not contain clinically proven bio-enhancers.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.